Zaxby’s, founded in 1990 by Tony Townley and Zach McLeory, is an Athens, Georgia-based quick service restaurant that mainly serves chicken fingers, sandwiches, salads, and chicken fingers.
Its vast food offering has made it grow to have over 941 locations all over the United States. In addition to increasing sales, its digital footprint has also grown, making its app the fastest growing one in the industry, according to a QSR Magazine survey.
Their end-of-2022 report showed that it experienced a 317% growth based on its increased user sessions. According to Apptopia, most of that growth has resulted from Zaxby’s reward program, Zax Rewardz. To encourage more customers to join the reward program, they offer their most popular meal to every client who downloads or updates their app.
Their most popular meal is the Big Zax Snak Meal, which includes Texas Toast, Chicken Fingerz, and Zax Sauce. For the offer, clients also got Crinkle Fries, a mini Coca-Cola Freestyle drink, and Zax Sauce.
They announced that on 11th October 2022, and it also included the ability for clients to pre-order and pick up their order in-store or curbside. They later added the benefit of free delivery for every order over $35 from 26th December 2022 to the end of the year.
Zaxby’s rewards program is point-based. According to Patrick Schwing, the chief marketing plus strategy officer, they focused on making a program easy for clients to earn and redeem points. The program awarded ten points for every dollar spent at the restaurants. Clients can redeem the points for free select menu items and dollars-off rewards.
Schwing said they considered their clients’ input while designing the program to ensure they got the best out of it. It has helped them increase customer satisfaction and retention, plus employee satisfaction, knowing that clients love something they worked so hard on.
He also said that they offered their best-selling meal because that is how much their clients mean to them, and it is the best incentive to encourage clients to join the program. For Android users, visit this app, for more information.
Follow their Twitter page on https://twitter.com/zaxbys?lang=en