Ever since rebranding from Maven to the Arena group, the company has had only one objective: to become profitable and outdo itself in almost every area. To help turn this into reality, Arena group has appointed Mr. Ross Levinsohn to the position of Sports Illustrated CEO. This appointment is part of the major changes that are going on at the company as it seeks to complete its rebranding. Key on the company’s agenda is profitability, an area the company feels they need intervention at badly and so fast.
This is why they have settled on Ross Levinsohn to be part of this transformation. There are some questions though about Ross and his overall suitability for this position. The fact that he has been appointed at the most pivotal period of the company puts so much weight and focus on his appointment. Even with his experience and many years in this industry, the task ahead of him is challenging. It comes with some unprecedented challenges with huge expectations too.
To succeed, Mr. Ross must do so many things right and depart from the sports-illustrated culture for once. At the top of his agenda is the issue of going online where he wishes to embrace the mode of online business for the company. The sports illustrated CEO will attempt to push so many of the sports-illustrated publications online all that with the hope of venturing into a space the company has not ventured into in a long time. He sees great potential in this area and believes it is one area the company can tap into to succeed eventually.
His record in doing things in this manner is quite incredible and he has achieved great success in other areas doing this and maven is not going to be an exception. Thus, this new approach spearheaded by him, a man of great experience is greatly expected to be useful to the company now. Besides going online, the new sports illustrated CEO will also introduce other things at the company that aligns with this industry’s modern needs to push up its profits.