In a significant step for his career, Puerto Rican artist Myke Towers has inked a management deal with Brandon Silverstein’s S10 Entertainment. This strategic partnership, which includes collaborations with One World Music and Casablanca Records, comes as Towers enjoys massive success with his global hit, “LALA.” The track not only topped Spotify’s Top 50 Global chart but also made an impressive entry at No. 50 on Billboard’s Hot Latin Songs chart.
Myke Towers expressed excitement about the new management partnership, highlighting the alignment of artistic goals with Silverstein. “Our visions are aligned,” Towers stated, emphasizing Silverstein’s understanding of his artistic direction and cultural background. This new alliance aims to further elevate Towers’ global presence, building on the momentum generated by “LALA.”
The management deal also marks a new chapter for Silverstein. Having recently parted ways with Brazilian pop star Anitta, Silverstein is focused on expanding the reach of S10 Entertainment. The firm has seen substantial success in recent years, representing prominent artists and songwriters such as Normani and HARV. Silverstein’s vision for S10 includes venturing into new creative projects across records and film, with Towers poised to be a key player in this expansion.
With the release of his latest album, “La Vida Es Una,” Myke Towers achieved his third consecutive top 10 debut on Billboard’s Top Latin Albums chart. The album, which debuted at No. 9, follows the success of his previous works, “Easy Money Baby” and “Lyke Mike,” which peaked at No. 1 and No. 3, respectively. This continuous chart-topping success underscores Towers’ growing influence in the Latin music scene.
Silverstein’s S10 Entertainment’s publishing arm is also gaining momentum, with recent partnerships and a growing catalogue that has surpassed 12 billion streams. This merger with Myke Towers is expected to bolster both his career and the company’s portfolio, promising new music ventures and international opportunities.
In a fast-evolving music industry, Myke Towers’ collaboration with a dynamic entity like S10 Entertainment positions him well for sustained growth. With a robust team and a solid plan, Towers is on a promising trajectory, ready to captivate new audiences worldwide.
This development represents more than just a management shift; it signals a concerted effort to scale new heights in the global music arena, driven by Myke Towers’ talent and the strategic prowess of Brandon Silverstein’s team.