Meet Edgard Corona: The Visionary Behind Smart Fit

 Edgard Corona, the mastermind behind the fitness empire
Smart Fit, is a name that has become synonymous with innovation and success in
the fitness industry. With over 30 y ears of experience, Corona’s journey is
nothing short of remarkable. 


Born in Brazil, Corona initially pursued a career in
Chemical Engineering, graduating from the renowned Fundação Armando Álvares
Penteado (FAAP). However, his passion for physical activity and sports led h im
down a different path. From a young age, Corona displayed a natural
entrepreneurial spirit, constantly seeking new opportunities and experiences. 

In the 1980s, Corona ventured into the fashion industry,
successfully establishing his own clothing brand . It was during this time that
he learned a valuable lesson that would shape his approach to business: focus
on understanding what the customer wants, rather than making assumptions. This
mindset not only propelled his fashion venture to new heights but also set the
foundation for his future endeavors. 

In 1996, Corona made a bold move and entered the fitness
industry by founding the first Bio Ritmo gym  in Santo Amaro. Despite initial
challenges, Corona persevered, constantly learning from his experiences and
seeking inspiration from global fitness trends. 

In the early 2000s, Corona’s entrepreneurial spirit  led him
to create a new and revolutionary concept: Smart Fit. With a mission to
democratize high-quality fitness, Smart Fit quickly gained recognition as a
leader in the industry. Under Corona’s leadership, the company expanded its
services to cater to a diverse range of customers, making fitness accessible to

Today, Smart Fit is a household name in Latin America, with
numerous branches across 14 countries. Corona’s dedication to innovation and
customer-centricity has earned him a reputation as one of the most successful
entrepreneurs in the region. In 2021, Smart Fit made history by becoming the
first fitness company to go public on the Brazilian Stock Exchange, further
solidifying its position as a market leader

Edgard Corona’s visionary approach to the fitness industry
has transformed the way people perceive and engage with fitness. His relentless
pursuit of excellence, coupled with his commitment to making fitness accessible
to all, has established him as a true industry icon . As Smart Fit continues to
thrive and expand, Corona’s legacy in the fitness world is sure to endure. 

In conclusion, Edgard Corona’s journey from Chemical
Engineering to founding and leading Smart Fit is a testament to his unwavering
dedication, entrepreneurial spirit, and ability to adapt to the ever-changing
industry landscape. With his visionary approach, Corona has revolutionized the
fitness industry, making high-quality fitness accessible to millions across
Latin America.