Social media now plays a pivotal role in everyday life and its sway goes far beyond society. The development of websites such as Facebook and Instagram showcase the trend of shifting characteristics of consumers. Activist investor Jason Hope, a well-respected futurologist, provides illuminating comments on how social networking is changing.
According to Hope, social media empowers the channel of direct sales, which can have a huge impact on business growth. Historically, businesses performed transactions on websites. Nevertheless, the rise of media like Instagram has changed consumer behavior fundamentally. For Jason Hope, consumer perception and purchase habits are mostly driven by the number of followers a business page has.
This necessitates that business owners prioritize their social media presence over conventional websites, Jason Hope comments. Additionally, social media has progressed into an entertainment place offering various features and options to users. Research shows that users spend almost three hours a day on social media, mainly for fun and to get updated. Social Platforms like Facebook and Instagram have emerged as an important part of people’s daily routine with some folks checking them out as they wake up.
Hope presents a positive future for social media since now it concentrates on meeting the inclination of users: to be entertained or be informed. The enormity of mobile devices is inextricably linked to the proliferation of social media. For Jason Hope, social media boasts an impressive 91% of internet users who access it via their smartphones. Marketers are profiting from this development through a brand focus on mobile app-targeted ads and by creating a family of faithful customers.
Mobile app ads and highly defined social media communications are now turning out to be the driving force for most businesses in terms of consumer attachment and brand loyalty.
Ultimately, social media has an immense influence on our social interactions, behaviors and sentiments. According to Jason Hope, social networking is a dynamic field that depends on adaptation and innovation in a constantly changing digital world. Moving forward, companies and people should remain strategic to leverage emerging opportunities and be on the move as trends shift rapidly.