Jason Hope knows that social media is not going away anytime soon and if the idea is embraced, it can benefit business owners as well as consumers. Instagram for example, is a platform that is often used and trusted by consumers. If an influencer has a high following and recommends a product, there is a good chance that their endorsement will bring in many new customers.
There are other forms. Similarly, if a company is positively featured and followed, and the marketing is geared towards Instagram users, that company earns exposure and likes. According to Jason Hope, entertainment value is a factor that Hope believes draws visitors to different social media apps.
Although these sites are a great place to find information on a topic or consumer testimonials, they are also a place to recharge and relax. Funny videos, new dances and various video compilations are things that users seek out when they are bored and looking for a way to become entertained (Twitter).
Apps all around the world are another great way that businesses can constantly get in front of their consumer. The leader says that most people aren’t away from their phone much, and by providing alerts, customers can quickly find out if there is a sale, price drop, etc. Also, Jason Hope adds, by providing in-app discounts or convenience like mobile ordering, consumers stay engaged and active.
Activist investor Jason Hope believes that although sites and apps change, social media will continue being a strong way for people to connect with each other. This connection can help businesses tremendously if the content provided is engaging and accessible.