Jason Hope is feeling positive about the future of social networking. He sees it as very beneficial for businesses who can make sales through Instagram or Whatsapp. People are buying from companies that have many likes and this validates that they are making a good purchasing decision in their eyes.
This is something many businesses cannot not achieve on their website. Companies are increasingly depending on social networking as one of their key marketing tools. As Jason Hope replies, Twitter is popular with companies that use the platform.
Overall, to answer customer questions and address their concerns, Jason Hope notices consumer behavior. Social networks are increasingly pushing entertainment options today. The more games they offer, the longer people will stay on the site.
Facebook has many games that even allow users to talk to one another in the game and recommend the game to friends and followers. For some people, Jason Hope recalls, news is their entertainment. It’s not unusual for some individuals to get the majority of their news from social media, especially Twitter.
Jason Hope feels Facebook’s future isn’t as bright as it once was, especially with Gen Z users. They’re concerned about their privacy and users don’t trust the platform as much as other social media platforms. Nevertheless, Hope believes Facebook can turn this around and become a major player once again.