Food and beverages are a vital part of our everyday life, and that is why Lemon Perfect was established. Its founder, Yanni Hufnagel, started in his teenage years with a lemonade stand and soon after found himself in the customer services department for a large company. He earned his first job from a family friend at the age of 19 but knew it was time to create his own business when things did not turn out as planned. After high school, he moved to Southern California and stayed with his aunt, who had her own lemonade stand. The stand was quite successful, but Yanni Hufnagel wanted to go a step further and start a larger business. To achieve this goal, he went to the University of California, San Diego, where he majored in business administration.
Yanni decided to start his company with lemonade after researching the market. Lemonade is a well-known drink that appeals to many customers, including kids and adults. He also wanted to create a product that helped the environment; therefore, he decided to create an enhanced water called Lemon Perfect. This new creation was designed to be free of sodium, sugar, and calories. It was created with ten ingredients, including lemons, which have been shown to help detoxify and lose weight. The result is a drink with no calories that tastes great and can be consumed all year long, as well as being beneficial to your health. The first reaction from the public was positive, and many people were interested in selling it in their stores.
The corporate identity needed to be consistent with the new healthy product that Lemon Perfect was selling. The colors used were yellow and white, which helped make it stand out from its competitors. A lemon with a blue background was also used for the logo, with the words “lemon perfect” underneath it. The slogan for this company is Drink the Healthy Way which gives an overall idea of what Lemon Perfect’s products are all about.
The Lemon Perfect team consisted of thirteen people, five of which were the company founders. Yanni Hufnagel also started a lemonade stand and sold it for a while to add to his experience. The employees made sure to include everyone; in fact, everyone was required to use the products and try them out for themselves before they joined the