Matthew Mansell is an icon in the sports world bases in the United Kingdom. He was a former rugby player, and the founder of Athlo, an app many sports and gym enthusiasts call the next fitness unicorn.
He founded the app in 2019 after he realized a gap that would allow people in the health and fitness industry to utilize the sharing economy trend. Instead of entering the market with a competitive mind, he thought of a way to bring collaboration between brick-and-motor gyms and fitness centers with his digital startup.
Athlo allows gym and fitness center members to rent out their current memberships when they have traveled or don’t want to cancel their membership. It also allows people to exchange memberships from different fitness centers and gyms.
That allows people to experience new environments, training techniques, trainers, and equipment. It also allows people to get back their money instead of letting a membership go underutilized. It has also helped numerous gyms reduce member churn and promote the retention of existing members.
According to the Athlo founder, he did not want to negatively affect brick-and-motor fitness facilities, their product and service offering, or customer relationships. Instead, he wanted a solution for the main pain points in the industry that many people overlook.
According to experts, Matthew Mansell had perfect timing in launching the app. Its timing allowed many gyms to retain clients during the lockdown, which caused a massive disruption in the fitness industry.
According to Mansell, acquiring new customers is more expensive than retaining them. Therefore, with his app helping them with customer retention, they will experience a lot of cost reduction.
With the fitness industry predicted to reach a valuation of over 352.8 pounds by 2028, experts say Mansell’s new business model is just the beginning of more trends. Matthew Mansell’s passion and success in the industry come from his Sports and Exercise Science education from Bath University and St Mary’s University London.
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