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When Nathaniel Ru, Jonathan Neman, and Nicolas Jammet noticed that Georgetown area did not have a healthy eating option, they started the Sweetgreen. It is a restaurant that prepares only healthy, fresh, organic and local food (http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/). The chain of restaurants in forty different locations, Los Angeles offices being the most recent, aim at feeding more people better food. Nathaniel Ru, a co-CEO said that what they want is to create a brand that stands for something big. He also noted that they have always valued technology in their business. Thirty percent of their transactions are made through the Sweetgreen’s mobile app or website. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
Another surprising fact about Sweetgreen Restaurants is it does not have a headquarters. The three partners do not believe in the big corporate headquarters. Their management strategy is closing the corporate offices so that everyone can get a chance to work at the restaurant. This also ensures that they are close to their customers. Nevertheless, Sweetgreen is admired by most legacy restaurants and if given another chance, they would want to look like them.
The co-founders were together in an entrepreneur class at the Georgetown University. All their parents are entrepreneurs and first-generation immigrants. They had so much in common and that brought them together to start their first restaurant in August 2007 after graduating. After winter break, the three partners were sure their business would survive as there were no students yet the eatery was not affected. According to Ru, it was hard for them to let go of some work that they were doing before forming their team. They learned that to avoid that, it is important to build the team sooner before you get too attached. Learn more: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html
About Nathaniel Ru
Nathaniel Ru graduated from the Georgetown University McDonough School of Business with a Bachelor of Science in Finance. Apart from being a co-founder and co-CEO of Sweetgreen, he is also the principal of WTLF Ventures. Currently, he has made four personal investments in Bond-street, LOLA, MeUndie, and EatPops.
In 2010, Nathaniel Ru and his partners launched a food and music festival, sweet life that attracted over twenty thousand people. Mr. Ru’s favorite restaurant other than Sweetgreen is Johnny Monis’ Little Serow, and if he was to advise his twenty-year-old self, he would suggest reading more books. Kevin Plank is his role model CEO, Nathaniel Ru admires what he has done with his company, Under Armour; he says that the company stands for something bigger than itself. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/