OSI Group Charismatic Leader Sheldon Lavin

Sheldon Lavin is the Chief Executive Officer and chairman of OSI Group. He also serves as the International Foods Ltd. President, a subsidiary of OSI Group. Lavin also served as National Fish & Wildlife Foundation director. His leadership experience further includes his role as Rush University Medical Center’s general trustee.

Sheldon Lavin career in the meat industry spans over four decades. Sheldon Lavin began his career as 1970 as an organizer of funding for Otto & Sons, the mother company of OSI Group. Otto & Sons rose to become hamburger supplier to McDonald in the Midwest region. The company requested Lavin to buy its shares becoming a partner after the retirement of Otto & Sons founder. Lavin tenure at OSI Group helped in the rapid expansion of the company leading to the opening of branches in Asia and Europe. He played an instrumental role in the diversification and expansion of OSI’s business to encompass the world resulting in the establishment of a global OSI culture. Currently, OSI is the largest global supplier to McDonald.

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Besides his business interests, Lavin is also a philanthropist. He is active in various charity organizations around the globe including Ronald McDonald House Charities as chairman. Lavin is also a member of Jewish United Fund, Inner City Foundation, and many similar Jewish charities.

Sheldon Lavin is an award winner of several prizes for his outstanding accomplishments at OSI Group and his global philanthropic work. Among the awards include the 2016 Global Visionary Award from Vision World Academy. The Award honors people who succeed after hard work and perseverance. Lavin received the Award as an appreciation for his turnaround achievement at OSI Group, which began as a domestically operational company to a multi-billion multinational corporation.

Sheldon Lavin awards include Lifetime Achievement Award in 2015 from RSM US LLP in recognition of his exemplary dedication to service and the business community of Chicago. Besides business awards, OSI received awards for its environmental sustainability programs under Lavin’s tenure. Lavin expresses his commitment to the responsible growth of OSI Group. He also prides in his service to the community through his charitable work.

Learn more about Sheldon Lavin: http://www.ceocfointerviews.com/interviews/SheldonLavin-OSIGroup17.htm.

Pattiz Releases Results of Edison Research Study on Brand Successes on PodcastOne

The internet continues to change not just how people stay up on current events and seek out entertainment, but also how marketing companies are reaching new customers and learning about what the consumer market is currently seeking. This makes PodcastOne an ideal candidate to host advertisements for products that are seeking to get ahead of the curve in their particular niche. To learn just how much of a difference an online presence has, Executive Chairman Norman Pattiz sought the assistance o Edison Research to track five major brands and see just how effective their promotional efforts had been on his network.


Edison Research tracked these brands through their 2016 campaigns, and bookended that monitoring with surveys of listeners before the campaigns aired and then they concluded. Edison found that upwards of 60% of listeners of PodcastOne were able to more readily identify grocery brands after the ads ran, which is a 7% increase from similar tracking in 2015.


Other brands tracked included lawn and garden services, automobile products, and financial services, and their level of awareness among listeners rose by 24%, 37%, and 47% respectively.


In addition to brands becoming more recognizable with listeners of PodcastOne, Edison Research also found that positive views of these products and services were as high as 18% over their rating in the previous year. This also meant that listeners were more likely to become first-time customers for these brands as well.


Norman Pattiz announced the results of the Edison Research survey in a public statement. Pattiz went on to stay that PodcastOne had been confident of their reach when it came to bringing new information to listeners, the research was there to simply verify this belief with concrete numbers that could compare against traditional media outlets. Pattiz hopes that the information made available from this research will give brands a new perspective on what make a viable outlet for advertising in the future.


About Norman Pattiz:


Norman Pattiz founded Westwood One, and under his leadership it grew into one of the largest radio networks operating across the United States. In 2010, Pattiz expanded his media empire with the creation of Courtside Entertainment Group, which made led to the creation of PodcastOne, which hosts some of the most visited podcast applications today.


Pattiz’s success in media made him an ideal candidate to be appointed to the Broadcasting Board of Governors in 2000. This gave Pattiz the responsibility for overseeing broadcast networks like Voice of America and Radio Free Europe.