There are few businessmen who are as well known for their social media as they are for their actual work in their respective industry, Sahm Adrangi is one such rare individual. Sahm Adrangi first made his mark in the business world in 2011 by short changing various different Chinese companies, a move which netted the young maverick a cool 250 million dollars after he launched his own hedge fund. This was quite a unusual feat of business acumen for someone so young (Adrangi is only 37, as of 2018, considerably younger when he made his fortune). After finding considerable success as a hedge fund manager, Sahm Adrangi founded a massive following online via social media, specifically on the mini blogging platform, Twitter. His company, Kerrisdale Capital, for instance, garnered thousands upon thousands of followers via a campaign of direct and frank engagement, which was rather unusual for such a well known and successful investment firm.
One of the principal marketing strategies which Adrangi has utilized to the hilt via social media has been challenging competitors over policy stances directly. Not only is arguing with competing firms amusing for Adrangi’s followers, it is also, simultaneously, highly informational. He also has paid close attention other popular and successful big players in the business such as the financial investor and “corporate raider,” Carl Icahn, as well as the hedge fund manager, philanthropist and Third Point Management creator, Dan Loeb. From reports of people who know and have spoken to the young financial guru, Adrangi has been said to regularly watch financial debates to better absorb arguments, tactics as well as the general tenor of the fiscal world.
As of reports from 2016, Sahm Adrangi’s firm, Kerrisdale, was worth approximately $ 500 million dollars and has managed to maintain a average return rate of about 28% for the past 5 years. All things considered, things are looking up, for both the firm, its members as well as Mr. Adrangi himself. via Twitter