Doug Haynes is President of The council, a leading global consulting firm specializing in digital transformation strategies. He is also the CEO of The Council, a consulting firm specializing in digital strategy, transformation, and corporate and societal ethics. He has been advising top executives of private and public enterprises for more than 20 years. Doug holds a Master of Business Administration (MBA) and a Bachelor of Science in Accounting and Finance, with concentrations in finance, accounting, and investments.
His professional journey
Haynes has a long and impressive professional journey that he has experienced firsthand. Doug was the Senior Vice President of Digital Transformation at Ogilvy & Mather, where he led the company’s digital transformation efforts across its five divisions. Additionally, Doug served as the Managing Director of The Council, a leading global consulting firm specializing in digital transformation strategies. Doug is currently an advisor to private and public enterprises on digital transformation efforts and corporate governance. He serves on several boards: Houston Astros, Texas Children’s Hospital Foundation, USAA Military Community Affairs Committee, and trustees for Rice University.
How much does a company need to invest for digital transformation to be successful?
Digital transformation is about making the business more efficient and profitable. It’s about utilizing digital technologies to change how a company operates to create a sustainable competitive advantage. It takes time, money, effort, and commitment from everyone in your organization for successful digital transformation. There are six key areas that every company needs to invest in for successful digital transformation:
1) Strategy – you need to have a well-defined strategy for your digital transformation
2) Culture – you need to create an understanding that all people at the company can play an essential role in transforming the business
3) Talent – you need to attract, develop, retain, and motivate talented employees who can navigate change
4) Technology – you need to make sure that your technology infrastructure is flexible enough to adapt to changes quickly
5) Processes – you need to redesign processes, so they are easier to understand and enforce
6) Governance – you need to take into account how your processes will be managed and monitored as part of your transformation
His favorite book and why?
“How to Win Friends and Influence People” by Dale Carnegie. It has been a reference point for him in life, work, and relationships. Doug Haynes: President of The Council, a leading global consulting firm specializing in digital transformation strategies. He is also the CEO of The Council, a consulting firm specializing in digital strategy, transformation, and corporate and societal ethics. He has been advising top executives of private and public enterprises for more than 20 years.
Conclusion
If you are looking for a consulting firm to help with your digital transformation, consider The Council. Doug is one of the most well-regarded thought leaders in the industry and has several board memberships, advisory positions, and pro bono work. Before starting his own company, he was Senior Vice President at McKinsey & Company in Silicon Valley. Doug Haynes is a leading expert in digital strategy and has been helping companies like Coca-Cola, American Express, Unilever, and many other Fortune 500 businesses make their digital transformations more successful than ever before.